D. Samson Industries (Pvt) Ltd (DSI) recently received patent rights (Patent No. 19992) for its new category of footwear for the first time in Sri Lanka, including its latest innovation – the common flip-flops with a new trendy look that has a closed-toe concept and aptly named the ‘Flipi Shoe’. The new creation is the first-of-its-kind in Sri Lanka and the world over.
“We have worn the commonly known rubber slippers for as long as we can remember. Everyone’s favourite and common rubber slippers have now received the DSI brand treatment which also includes a stylish kiddies range,” said Product Innovator Kamal Nandana. “However, the new ‘Flipi Shoe’ has the added advantage of toe protection due to its protective cover which makes it safer, comfortable, yet maintains a trendy look too.
This is the hallmark of the quality and integrity of all DSI footwear which is maintained in all its creations.” DSI’s continuous innovative approach has led to many new products being launched in the market over the years. Notable products include Safety Shoes and PVC rain boots with ISO standards, Phylon soles for Sports Shoes and Slider Moulded Slipper production for the first time in Sri Lanka, Shoes and Slippers for diabetic patients, wellness slippers and sandals etc. Another key focus with the new product development has been to introduce a sustainable eco-friendly product range to the market.
DSI has been successful in launching sustainable footwear products certified for sustainable sourcing and manufacturing under international product certifications FSC, Vegan, Organic, Fair Trade, and GOTS.