As part of its efforts to empower female entrepreneurs across the country, Citizens Development Business Finance PLC (CDB) collaborated with patpat.lk to host an exclusive workshop for women entrepreneurs of the Sri Lanka Army, Corps of Agriculture and Livestock.
During the workshop, participants were introduced to a multitude of services offered by CDB SMB Friday and patpat marketplace to elevate their businesses and enhance their presence across platforms.
The dedicated ‘ViruLiya’ web page in the patpat digital marketplace was also officially launched at the workshop, providing these aspiring women entrepreneurs an even greater reach to seek and meet their potential buyers.
CDB Senior DGM Marketing Darshana Jayasinghe stated, “At CDB, we believe in empowering aspirations of entrepreneurs. This is why we took the initiative to link up the brave women entrepreneurs of the Sri Lanka Army, Corps of Agriculture and Livestock with the large marketplace of buyers we have cultivated through patpat.lk. The ViruLiya web page will function as a central location for them to gather and sell and make connections, opening them up to the world,” he said.
R.P. Kusumawathi, an award winning woman entrepreneur who has excelled in producing handcrafts using Water Hyacinth plants (Japan Jabara) carried out a demonstration to up skill the ladies in the audience, fueling their passion to make it big.
Seva Vanitha Unit Sri Lanka Corps of Agriculture and Livestock President, Shanthi Abeysekara said, “The women entrepreneurs you see here today work hard, day in and day out, to make their ventures successful and to carve out a good future. They are true viruliyan, and the outstanding support extended by CDB and patpat through their SMB Friday initiative and the patpat marketplace respectively will further ensure the fruition of their efforts. We are forever grateful for CDB and patpat for empowering aspirations and will make the best use of the opportunity to market our produce.” She stated.
The CDB SMB Friday initiative, initially launched in 2018, facilitates the aspirations of SME entrepreneurs by providing them digital presence by featuring their businesses on the web and social media platforms.