Samsung Electronics at the Galaxy Unpacked event recently announced the next generation of groundbreaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customizable form factors, tailored experiences and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.
“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”
As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery1 and expanded customization, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.
Joining the Galaxy Z series are Galaxy Buds2 Pro — Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design and seamless connectivity that is perfect for any aspect of your everyday life.
Samsung Electronics at the event launched the Galaxy Watch5 and Galaxy Watch5 Pro — shaping health and wellness habits with intuitive insights, advanced features and even more powerful capabilities. The Galaxy Watch5 enhances the features that consumers rely on every day, while the Galaxy Watch5 Pro — the newest addition to the Galaxy Watch lineup — is Samsung’s most durable and feature-packed watch yet. These new devices are a commitment to users that their goals and milestones can be met, and Galaxy Watch5 and Galaxy Watch5 Pro are there to help.
Samsung Electronics also announced at the Galaxy Unpacked 2022 that it has made progress towards achieving the 2025 sustainability goals for the MX(Mobile eXperience) Business. Key initiatives include developing and incorporating recycled materials into products, designing more eco-conscious packaging and giving new life to older Samsung Galaxy devices to reduce e-waste..
Samsung designed the new Galaxy Z series and Galaxy Buds2 Pro with repurposed fishing nets, or ghost nets, that could otherwise end up in the ocean. First integrated into the Galaxy S22 series in February 2022, today there are eleven Galaxy devices that use repurposed fishing nets including Galaxy Book2 Pro series and Galaxy Tab S8 series as well. By repurposing abandoned fishing nets into a high-performance material for Galaxy technology, Samsung helps to minimize the effects of plastic pollution — 640,000 tons of fishing nets are abandoned and pollute the world’s oceans every year.1
Repurposing discarded fishing nets is only one example of Samsung’s advancements in increasing its use of recycled materials in its products.
The Samsung Galaxy Unpacked event took place at the Samsung Headquarters in New York on the 10th of August. The flagship additions to the Galaxy Z series and the new wearables will be available in Sri Lanka soon.
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In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the Gen Z and Millennial segments.