Indian Media, Travel influencers lead to support Lankan Tourism

Under the Sri Lanka Tourism Promotion Bureau’s Visiting Journalists and Blogger Programmes, a group of high-profile Indian media delegations was invited to Sri Lanka from July 3 to 11 to re-discover Indo-Sri Lanka historical relationships within two nations.

A total of 08 members of the delegation represent several key states and cities of India including Delhi, Mumbai, Pune, Kolkata, Bangalore, Hyderabad, etc. The total Indian audience expected to be reached via this media promotion will be approximately 104 million across India covering key outbound regions.

Some of the key Indian national and regional publications that participated for this destination exploration are Lokmat (Print – daily), Daily Sagar (Language – Marathi), India Blooms News Service (indiablooms.com), Mumbai Messenger (Language- Hindi), India Tribune (Language – English), Daily Do baje Dopaha (Language Hindi).

Sri Lanka Tourism Promotion Bureau (SLTPB), has undertaken this timely important island promotional initiative in order to generate a positive destination brand image about destination Sri Lanka while showcasing the welcoming approach of tourism stakeholders in Sri Lanka. With the current economic downturn, the country is facing, neighboring Indian tourists will be the first adventurous traveler segment to visit Sri Lanka on holidays and other tourism and leisure purposes.

This promotional exercise expects to provide assurance about hassle-free travel to Sri Lanka and update on recent policy actions taken by the Ministry of Tourism to offer uninterrupted tourism services (ex: fuel).

For fellow Indian travelers, there are hundreds of reasons to select Sri Lanka as the best holiday getaway out of all regional destinations. With the currency variance, traveling to Sri Lanka right now makes ‘’The Read Deal’’ for Indian Tourists. Also, very short distance with frequent flights covering many states is another advantage for Indian travelers.

To welcome this high-profile Indian Media delegation, SLTPB with The Galle Face Hotel Colombo and Walkers Tours organized an evening welcoming event.

Minister of Tourism Harin Fernado, Chairman SLTPB Chalaka Gajabahu, Managing Director SLTPB Padma Siriwardena, Director Public Relations STPB Madubhani Perera, Assistant Director Public Relations Chaminda Munasinghe welcomed the Indian media delegation to Sri Lanka.

Officials from the Indian High Commission of Sri Lanka, members of Sri Lanka Association of Inbound Tour Operators Association (SLAITO), and key Indian entrepreneurs in Sri Lanka also participated in this event.

Minister of Tourism Harin Fernando stated to Indian media, “Fuel trouble faced by the tourism industry will soon be ‘sorted out by the implementation of a dedicated process to provide required fuel for travel. If you visit even today, your (tourists) vehicles will have fuel in them as we have made it an essential service, so, tourists will be free to move around,” he said. Journalists have also visited Sri Lanka Broadcasting Corporation (SLBC) and witnessed the birthplace of Radio Ceylon. Indian High Commission for Sri Lanka also welcomed the media delegation and Eldos Mathew Punnoose, First Secretary for Press and Information, Development Corporation shared High Commission’s view towards supporting for Sri Lanka Tourism Industry and improving trade and social developments in Sri Lanka.

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Author: shehan

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