Sri Lanka Insurance entered into a strategic tie up and signed a Memorandum of Understanding (MoU) with the Ceylon Motor Traders Association (CMTA) the representative body of Sri Lanka Automotive industry to provide an exclusive vehicle insurance package for CMTA members.
The MoU exchange took place between the two parties recently with the participation of Charaka Perera Chairman of CMTA, Virann De Zoysa – Senior Vice Chairman of CMTA , Andrew Perera, Vice Chairman of CMTA, Chandana L.Aluthgama CEO of SLIC, Namalee A Silva DGM Marketing/Head of Distribution Life of SLIC, Mahesh Gamage AGM Category Marketing – General of SLIC.
The strategic tie-up between the two organizations intends to facilitate a comprehensive motor insurance solution for members of the CMTA for the benefit of their customer as well as home insurance or a life insurance solution as well.
Founded in 1920, CMTA is affiliated to the Ceylon Chamber of Commerce and is widely accepted as the voice of the Sri Lankan Automotive Industry. Further, the CMTA members have over 7,000 direct employees and have established island-wide dealer networks under them, which is made up of around 3,000 small and medium scale enterprises spread across the island. It is proposed to enter in to a strategic partnership with CMTA to obtain special partnership benefits that can be utilized as value additions for SLIC and its consumers.