In an effort to further diversify its offerings to customers, patpat.lk, Sri Lanka’s biggest online search platform, recently launched a Premium Ad Services feature allowing customers to promote advertisements, adding more visibility over other advertisements.
This new service being offered by patpat.lk has three fundamental features. Premier Ad enables customers to gain visibility by placing the advertisement on the top of the page, making the advertisement bigger and highlighting it to make it more attractive. Boost Ad brings the customer’s advertisement to the top of the page for the duration of the promotion, while the Quick Sell option adds a badge to the advertisement, conveying that the product needs to be sold quickly with a possibility of a good offer to potential buyers.
The end goal to adding Premium Ad Services to patpat.lk’s search platform is to empower customers by gaining more views and responses from potential buyers for advertisements, resulting in quicker sales. patpat.lk continues to offer initial advertisement postings free of charge for users registered with the platform.
Premium Ad Services features can be enabled from 3 to 30 days after publication with a fair pricing strategy. Users can also promote an advertisement as soon as it is published or re-visit and promote an existing advertisement in their account. This feature can be applied to any of the verticals or categories available on patpat.lk which include vehicles, property, education, leisure and Marketplace options.
Launched in 2017 as a classified advertisement website exclusively for vehicle sales, patpat.lk’s exclusive mobile app was developed and launched the following year. Soon after, more verticals including property, education and leisure were added to the platform. In 2020, patpat.lk launched its Marketplace vertical or category and transformed the platform into a hybrid classified advertisement and e-commerce platform as a lifestyle service. To date, over one thousand merchants use the Marketplace category to secure sales. Last year, patpat.lk cemented its position as the biggest online platform in Sri Lanka as well as winning SLIM Online Brand of the Year Award (Bronze) at the SLIM Brand Excellence celebrating this status with a brand-new look. Among its accolades patpat.lk also has won Gold for Best Creative Campaign in the Finance category at the 2019 Effie Awards, Best Digital-Enabled Product/Service at the 2018/2019 SLT Zero One Awards and Best Advertising and Marketing Website at BestWeb.lk Awards with Bronze, Silver and Gold in 2019, 2020 and 2021. In its very first year, patpat.lk was named the Most Popular Website in the e-Commerce & e-Banking category at the 2018 BestWeb.lk Awards.
As it stands now, patpat.lk has an inventory of 90,000 Ads and 1000+ partners backed by over one million unique visitors.