The Sri Lanka Embassy in Beijing, consistent with its efforts to continuously promote Sri Lankan tourism in the Chinese market, is targeting one million Chinese tourists to visit Sri Lanka after the China travel restrictions are relaxed.
Ambassador Dr. Kohona said that the Embassy is making every effort to raise awareness of Sri Lanka among potential Chinese tourists thus helping to realize the goal of attracting at least one million Chinese tourists to Sri Lanka. Ambassador, Dr. Kohona also said that he has got positive feedback from Spring Travel Service Co., LTD, Beijing which owns Spring Airlines with 110, A320 aircraft in establishing air connectivity with Colombo from Chongqing, Chengdu, and Kunming.
The Ambassador met General Manager of Beijing Spring Travel Service, Yang Yang, and held discussion in order to further bilateral cooperation in the tourism industry. The company is already well established in the Sri Lanka travel trade and connected with local travel companies.
They have organized a series of group visits to Sri Lanka before the pandemic. Yang further said that the company is strategically taking the view that this is the time to do promotions as many prospective travelers and tour companies are now searching for destinations. As soon as the borders are open, the company agreed to designate Sri Lanka as a priority destination in their programmes.
They believe that after the restrictions are relaxed, Sri Lanka will be a popular destination among Chinese tourists. The annual business turnover of Spring Travel in 2019 was 24.5 billion RMB (3.5 billion USD) while Spring Airlines is valued at RMB 50 billion.