One of Sri Lanka’s leading paint brand, Asian Paints Causeway, marked their presence in outstanding style at the recently concluded ‘Kedella’ Art of Living Exhibition at the BMICH, Colombo.
Asian Paints Causeway was also the Official Paint Partner for Sri Lanka’s largest construction and home decor exhibition. The exhibition was inaugurated by the Minister of Industries and Plantation Industries, Dr. Ramesh Pathirana amidst the presence of Vaithilingam Kiritharan, the General Manager of Asian Paints Causeway and other dignitaries.
The “Kedella Art of Living 2022” exhibition this time around featured over 200 stalls at the Sirimavo Bandaranaike Memorial Exhibition Centre – BMICH and attracted thousands of visitors in its three-day run. Asian Paints Causeway mirrored their uniqueness and duly earned market leadership through their colourful stall which was a highlight of the exhibition venue.
The brand ensured maximum engagement with the visitors by creating multiple touch points at the stall which also displayed their flair for innovation. The Virtual Reality experience offered to customers, a first in the paint industry in Sri Lanka, was one such feature. It enabled the visitors to switch colours of interior walls and experience how it transforms a living space.
The idea behind the Virtual Reality experience was to encourage customers to get more creative and adventurous with their colour choices for interiors. ‘‘Being a leader in the paint market, we have