DSI, Sri Lanka’s premier footwear brand, opened two new showrooms and a franchise outlet in the month of February to further expand its retail network and take its range footwear closer to more customers.
The showrooms, situated in Kirindiwela and Kandana, were opened to the public on February 14 and 16, while the franchise outlet was opened in Siyabalanduwa on February 22.
Collectively, these new openings offer DSI customers in these locations a novel retail experience that is unmatched by other footwear retailers in Sri Lanka.
The DSI Kirindiwela showroom, which was reopened, had D. Samson & Sons (Pvt.) Ltd Chairman Nandadasa Rajapaksa as the Chief Guest along with National Sales Manager (Retail Sales) Naleen Weerawadane. The Kandana showroom re-opening was attended by Senior Manager Office Administration and Maintenance Tilak Weerakoon as the Chief Guest. Meanwhile, the Siyabalanduwa Franchise outlet was opened under the patronage of National Sales Manager (Retail Sales) Naleen Weerawadane and Franchise outlet owner M.V. Shyamali.
D. Samson & Sons (Pvt.) Ltd Chairman Nandadasa Rajapaksa said, “The launch of these three outlets amid the turbulence of the past year demonstrates our faith in our consumers and our desire to serve them with added convenience and enhanced choice. This is a part of our efforts to reach out to more existing and potential DSI customers in as many rural, suburban and urban areas of the country.”
DSI has been on aggressive expansion drive over the past few years and these are the latest in a series of new outlets and showrooms established by the company around the island.
The market leader in manufacturing and retailing footwear in Sri Lanka, D. Samson & Sons (Pvt.) Ltd. serves as the sole distributor of a number of local footwear brands.