Business and Economics
The irresistible power of storytelling as a strategic business tool

Storytelling has become a top-of-mind issue in recent times, as technology has democratized the power to share our stories with the world. The fact that it continues to be a pressing issue in today’s age of collaborative commerce is no surprise. What is, however, is the attention it is finally getting as a business competency that drives emotional engagement and resulting enhanced business performance.

People love to relate anecdotes and tell stories in all walks of life, and the workplace is no exception. In fact, story-telling is a more natural and important part of people’s daily lives than you may appreciate: (1) Parents tell their children nursery rhymes and bedtime stories, some of which contain important meanings or messages about life; (2) Friends and family members recount their daily experiences as stories in conversations; (3) Friends and work colleagues tell each other jokes, many of which have a storyline; (4) One generation hands down stories to the next in order to pass on wisdom and sustain a culture.

You can use the power of story-telling to help maintain staff support for your workplace changes.
Velona Cuddles Wins Big at SLT Zero One Awards

Velona Cuddles, the leading Diaper brand in Sri Lanka, won the ‘Best use of Mobile Award’ in the retail sector at the recently concluded SLT Zero One Awards. In addition, Velona Cuddles also won the 1st runner-up award for the ‘Best Website / Microsite’ in the retail sector. Organized by the leading digital service provider, Sri Lanka Telecom (SLT), SLT Zero One awards was held on 4th March at the Shangri-La Hotel, Colombo. The awards ceremony was aimed at recognizing and appreciating institutions and individuals, as well as brands in their quest for excellence in the field of digital media.

The Best use of Mobile award was awarded to Velona Cuddles for their innovative first-ever diaper subscription app in Sri Lanka. While a new parent provides a baby with undivided care, the flexibility to step out to get some of the required essentials may be hindered.

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Tour guides call on Govt to ban inbound travel

The Sri Lanka Institute of National Tourist Guide Lecturers (TGL), called on the Government to ban all inbound travel in response to the spread of the Coronavirus.

Speaking to the media at a special press conference at the Tour Guide Lecturers building in Colombo 10, the Directors were of the view that ‘long term damage’ to the industry could worsen if the Airports and Ports were kept open for tourists to enter. “We are calling for swift action from the Government and prefer to have ‘Tourists locked down to Sri Lanka for two months.”

Managing Director Naturalist Birding Sri Lanka Chandima Jayaweera, said the recent confirmed case of a Sri Lankan national was a tour guide. The guide had received the virus from an Italian tourist on holiday in February.

The tour guide had passed the virus to his colleague, while being boarded in the same dormitory.

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