AIA Lanka announced the renewal of their partnership with the Sri Lanka Cancer Society, for 2020. AIA will continue to donate Rs 100/- on behalf of every new policy sold in the year, to the Sri Lanka Cancer Society.
The Memorandum of Understanding (MOU) in this regard was signed between AIA CEO Nikhil Advani and Cancer Society Chairperson Premila Perera, at the Cancer Society Annual General Meeting, held earlier this year.
Last year, AIA reached out to the Cancer Society in honour of it being AIA Group’s centennial year. An MOU was signed, with AIA pledging to donate Rs. 100 for every new policy sold in 2019, resulting in a donation of almost Rs. 5 Mn at the end of the year. The funds donated are being used by the Cancer Society for the provision of care and solace to needy cancer patients as well as increasing awareness on the prevention and treatment of cancer, which is a rapidly growing concern in Sri Lanka.
Loops, one of Sri Lanka’s largest creative led integrated marketing agencies, is proud to announce that well-known marketing personality, Perez Daniel, has joined the team as Executive Creative Director. Daniel brings with him over 20 years of experience in advertising and marketing communications and a proven record in client satisfaction, business growth and impactful work.
Perez Daniel holds an impressive track record with successful stints at global marketing and communications powerhouses such as Wunderman Thompson, Young & Rubicam, Saatchi & Saatchi and DDB. He is known for his creative leadership in building brands and expertise in agency culture, creative-verticals and sustainable organic growth.
Speaking about his new chapter at Loops, Perez Daniel said, “I am excited to be joining such a vibrant and diverse agency that adopts a creative led integrated approach. The age of collectivism celebrates collaborative creativity. It is not just about creatives coming together, but a call for an integrated effort internally and externally. While integrated methods may give an eerie feeling to the selfish, it is a tried and tested model of creative leadership for those who consider the long run. I look forward to creating new trends and driving transformation in close cahoots with the rest of the Loopies.”