Business and Economics
Digital Marketing Association launched, establishing a much-awaited industry body for Sri Lankan Digital Marketers

In an effort to drive growth in the Digital Marketing industry, Sri Lanka’s foremost digital marketing experts have come together to launch the Digital Marketing Association of Sri Lanka (DMASL), which will play a vital role in recognizing, representing and supporting the digital marketing professionals of the country.

Formed with the guidance and recommendation from experts in the industry, the Association strives to be the ultimate representative of digital marketing, marketing technology and online media industries, providing a platform for professionals involved in the digital marketing field connect with each other.

Sharing his thoughts on the launch, the President of DMASL Amitha Amarasinghe said, “It is indeed a proud moment for us as digital marketers who have been working towards the betterment of this field.
HNB revamps digital banking app

Sri Lanka’s most innovative bank, HNB enhanced its leadership in tech-enabled banking, as its revamped Digital Banking App surpassed Rs. 10 billion in average monthly transactions, setting a new industry standard.

Since its relaunch in December 2020, the app has experienced a steady increase in transactions month on month and is currently one of the highest rated among users of Sri Lankan digital banking apps on the Google Play store. To date, it has over 130,000 downloads with an active user retention margin of 70- 75%.

“Banking in the palm of your hand is here to stay, and HNB is proud to be leading the market towards greater trust and acceptance of these services.

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Sri Lanka invites Pakistan to identify tariff issues

The Sri Lankan government on Wednesday invited businessmen to identify tariff issues that are impeding trade between the two countries.

Consul General of Sri Lanka in Karachi G. L. Gnanatheva advised businessmen, exporters and members of Pakistan-Sri Lanka Business Council of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) to conduct a comparative study on tariffs levied on various products to resolve grievances.

Gnanatheva said traders of both countries should explore more varied sectors to increase the bilateral trade to its true potential. He also emphasised the need to scale up cooperation in the IT sector. The foreign envoy also asked for tea and rubber related joint ventures.

Bilateral trade between Pakistan and Sri Lanka amounted to $315 million in the first 11 months of the current fiscal year, according to the State Bank of Pakistan. The bilateral trade continued to show a downward trend despite a bilateral free trade agreement. According to an estimate, bilateral trade can reach $3 billion if impediments to the implementation of the free trade agreement are removed.

The FTA between Pakistan and Sri Lanka was signed in August 2002 and came into effect in July 2005. The terms of the FTA were comprehensive and granted 100 per cent immediate concessions to Pakistan and Sri Lanka’s major export products.

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