Business and Economics
EDB’s pioneering initiatives to develop the Wellness Tourism industry

Sri Lanka’s Wellness Tourism industry received a new impetus when the Sri Lanka Export Development Board (EDB) recognized Wellness Tourism as a thrust sector under the National Export Strategy (NES) 2018-22, as the island has natural and traditional endowments that can be used to develop a sustainable Wellness Tourism industry. Ever since then, the EDB has undertaken ground-breaking initiatives to make Wellness Tourism one of the top income earners of the country.

Laying the foundation

The industry includes a broad range of services such as the Ayurveda /Indigenous Medical sector, Western Medical Sector, and other wellness services as Yoga, Meditation, Spiritual, etc. A Wellness Tourism Advisory Committee was formed in 2018 by the EDB to provide necessary recommendations to the Government through the EDB to address the industry concerns and direct the development and promotional activities of the sector.
Dialog invites customers to experience 5G trial network

Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, extended an open invitation to its valued customers to register their 5G devices on its 5G trial network and experience the power of 5G at Dialog Iconic, Dialog Experience Centres at Alfred House and World Trade Center, and several zones in Colombo city.

Subscribers can register their 5G device on www.dialog.lk/5g to experience 5G and stay updated as Dialog expands its 5G trial network into more areas.

This 5G trial network was enabled in collaboration with the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) who has led the region in making available the spectrum in the 3.5GHz band for the piloting of pre-commercial 5G services.

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The Restart of SLIM Brand Excellence invites brands to share their stories of perseverance

The 19th SLIM Brand Excellence Awards, the only awards ceremony that recognizes brands for their performance, will be held in November this year, under the theme ‘Survive the Odds’. This year’s awards are a clarion call for brands and brand custodians to come forward and present their stories of progress and resilience in times of adversity.

Sri Lanka has experienced one of the toughest financial years in its recent history with one catastrophe following another. The COVID-19 pandemic badly impacted on the economy that was just beginning to rise like a phoenix from the ashes of the terrorist attacks in early 2019. Brands have undergone the tests of strength, perseverance, and sustainability as never before, while experiencing hardships of the negative aspects that adversely impacted several global markets simultaneously. Taking the current situation into consideration, SLIM has themed this year’s Brand Excellence Awards to recognize brands that have thrived during times of adversity, which is the true test of a brand promise. It will be the ideal platform to bring forward brands of all categories that have upheld their values despite the unfavourable times, and ensured that consumer confidence was preserved.

SLIM Brand Excellence Awards 2020 will be presented under a total of 13 categories; inclusive of 6 Main Awards and 7 Special Awards. The main award categories are the Product Brand of the Year, Service Brand of the Year, Innovative Brand of the Year, International Brand of the Year, Local Brand of the Year and Export Brand of the Year.

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