SLIM President Roshan Fernando and the CEO/ Executive Director Sanath Senanayake handing over the revamped Postgraduate Diploma in Marketing Management book to Prof. Sampath Amarathunga, the Chairman of the University of Grants Commission of Sri Lanka and Prof. Arosha S. Adikaram, an academic of the Human Resource Management Faculty at the University of Colombo.
The Sri Lanka Institute of Marketing (SLIM) has recently upgraded the course structure of the Postgraduate Diploma in Marketing, adding novel topics and subject areas such as Digital Marketing, AI in Marketing and Services Marketing, to develop the desired skills needed to respond to international marketing challenges.
SLIM has also renamed the programme as the “Postgraduate Diploma in Marketing Management”.
CEO of Arpico Insurance PLC Harsha De Alwis (centre) exchanging the MOU with CEO of Richard Pieris Finance Ltd Lohika Fonseka. Also present are (L-R) Nelushan Gunewardena, Head of Marketing; Sawan Rodrigo, AGM; Toni Kitchilan, GM; Melanga Doolwala, GM from Arpico Insurance; and Ajith Ranasinghe, CFO; Imruz Kamil, AGM; Randil Keerthipala from Richard Pieris Finance Ltd.
With a reputation for being the most innovative Life Insurance provider in the country, Arpico Insurance PLC stepped up to create an exclusive policy that provides a life cover of up to Rs. 1,000,000 to customers of Richard Pieris Finance Ltd. The MOU in this regard was signed on the 27th of August 2020 in the presence of senior officials of both companies.
Trade Minister Dr. Bandula Gunawardena declared that it is only through increasing exports the Sri Lankan economy, which has been challenged by foreign debt servicing, can be salvaged to realize a better future for the country’s next generation.
He expressed these sentiments at the Sri Lanka Export Promotion Vision Forum, organized by the Sri Lanka Export Development Board (EDB) in collaboration with the Ministry of Trade on August 29, at NSBM Green University. The forum was the first large-scale, public meeting the minister had with the nation’s exporter community since assuming duties.
“A three-pronged strategy based on market diversification, product diversification, and shifting towards high-technology sectors is needed to achieve a significant increase in exports”, Gunawardena stated.
He opined that a substantial amount of borrowing via sovereign bonds during the previous government has put the economy under severe stress with a large number of bullet payments falling due over the coming years. Meanwhile, the minister revealed that President Gotabaya Rajapaksa has gazetted the Export Development Council of Ministers in terms of the EDB Act, which has not been convened for more than 20 years, resolving a longstanding impediment in terms of addressing the issues of exporters expeditiously.